Seminar Conferences & Workshops Digital & Social Media Technology

Obsessing Over Analytics Workshop - Part I By Prasad Ajinkya

April 6 – 7, 2018

5000 Onwards


Presenting Obsessing Over Analytics Workshop - Part I by Prasad Ajinkya

The workshop on Web Analytics is aimed at the marketer who wants to obsess over measurement & analytics. it 2 days workshop

What we aim to cover in this workshop -

Day 1 - The Mindset Required for Web Analytics

The Process:

  • Setting up an account (ecommerce nuances, product + login nuances)

Measurement Philosophy:

  • Defining a Measurement philosophy e.g Benchmarking, Iterative
  • Identifying and setting up Key Metrics and Performance Metrics

Google Analytics:

  • Measurement of metrics in Google Analytics
  • Key metrics (goals)
  • Performance metrics
  • Engagement metrics
  • Segments in Analytics
  • Tracking individual users
  • Reading User clickstreams


  • E-commerce Analytics
  • Multi-channel analytics
  • Google Merchant Center Best Practices (Add On)

Day 2 - Code and You

  • Experimentation using analytics
  • Analytics plugins and Useful tools
  • Alternative Analytics to Google Analytics
  • Facebook Analytics
  • Piwik
  • Mixpanel
  • Kissmetrics

Trainer : Prasad Ajinkya

Charges: INR 5000/-

Date: 06/04/2018 , 10 am to 5 pm & 07/04/2018 ,10 am to 1 pm.

#Armoksgroup #Analytics #Workshop

  1. Please carry a valid ID proof along with you.
  2. Venue rules apply.
  3. Internet handling fee per ticket may be levied. Please check your total amount before payment.
  4. Tickets once booked cannot be exchanged or refunded.
  5. We recommend that you arrive at least 30 minutes prior to the venue to pick up your physical tickets.
Armoks Group, Pune, India

For bulk booking contact us on:

Email :

Phone: +91 7722075027